Setting up a Facebook Page
A Facebook page is used by businesses, organizations and brands to share their stories and connect with people. Setting up a Facebook page is also another way to promote your company, get traffic and boost your online presence.
Here are 5 Simple Steps on how to set-up a Facebook Page:
Step #1: Log into Facebook
Before you set-up a Facebook page, it’s highly recommended that you use your personal profile to create one. So make sure you set-up your personal profile first.
Go to www.facebook.com to set up your personal account.
Once you have logged into your personal account, we are going to create your Facebook Page. Your Facebook Page will be “tied” to your personal profile, but these two are completely separate. No one can see your personal information from your Page. Nobody can even see the name of the administrator of the Page.
Step #2: Create a Page While Logged in as Your Profile
Go to www.facebook.com/pages/create.php.
This page will provide you the categories of the pages. Decide on the category that fits your business. Click on one of the boxes to select that main category for your Facebook page. You may browse through the categories in the drop-down menus to see which one fits best.
Do not select Local Business or Place unless you have a physical storefront that your customers come to. If you do this, Facebook will automatically turn your Page into a Place as well.
Step #3: Choose Your Category from the Drop-down Menu and Name Your Page
The categories are not always perfect, but for the most part, they aren’t critical. Categories may be more important for local businesses.
After choosing the category, it will now ask you for the name of your page. Spend some time thinking about your Page name carefully. If you have a clear brand name, then the choice is easy. If you are just starting out, you may not have that nailed down yet. Having keywords in your Page title can be a good idea because the keywords help your Page to come up in Facebook search. You have a limit of 70 characters for your Page name.
You will only be able to change your Page name up until the point you have 200 fans (or likes), so if you aren’t sure about the name at the start, you can tweak it for a little while.
Select the box next to “I agree to Facebook Pages Terms” and click Get Started.
Step #4: Add Your Profile Picture
The profile picture is the image that appears next to every post that goes into the news feed from your Page. The ideal size for a profile photo is 180 pixels by 180 pixels, but it can be larger with different dimensions. You will be able to adjust the viewable portion of the profile picture by mousing over the photo and clicking Edit Profile Picture and then Edit Thumbnail.
Once you have your profile photo added, click Next.
Step #5: Add Your Basic About Information
The About Page has several large sections to provide information about your wonderful business or brand. The beautiful thing is that the About Page is indexed in Google, so you will want to make sure it is very descriptive and keyword-rich.
The basic About information that they ask you to enter initially is the field that will appear directly on your timeline just under your cover photo. You only have 155 characters that will show in this field (you can actually write more but only 155 characters show up in the field. so limit your info to that size).
Make sure to link your website in this field. This helps people easily find your website since this field is so prominent. You want to add your website address into the website field as well.
You can also add other websites that you want to direct people to such as Twitter or other social sites by clicking on the Add Another Site link.
Click the Yes radio button if you are representing a real business and then click Save Info.
Congratulations, you now have your Facebook Page set up!